Online PR crises now hit the headlines every day. They’re no longer an ‘if’ for brands, but a ‘when’. And the effect of each crisis is huge, slashing company market values and demoralizing employees. So the challenge for in-house PR professionals and PR agencies is not avoiding a crisis, it’s spotting it early, dealing with it effectively, and recovering quickly.
The new report, 6 Ways to be the Best at Preparing for the Worst, explores the relationship between online reputation and crisis management in 2018. You’ll:
Senior PR Partner, Cardinal Digital Marketing
Founder and CEO, Strategic Vision PR Group
Owner and CEO, GreenPal
Founder, Concrete Blond Consulting
VP, PR Client Success Manager, PowerPost
Publicist, CEO and Founder, The Burgett Group
30% loss in company value following a reputational crisis
1-5 Year recovery time for a company reputation after a crisis
26% of wider web posts could turn into a PR issue for a company
Crisp is a leading provider of social media brand safety and crisis monitoring services to global brands, media publishers and social platforms.
Many of the best-known brands in the world rely on us to make sure they are the first to know about critical issues, giving their PR teams the key information they need to act fast to limit the damage and prevent a crisis.
We do this by bridging the gap between a brand’s social media management tool and its crisis plans.