To help brands understand what is expected of them in today’s politically - and socially- charged world, we surveyed more than 1,000 consumers to ask them about harmful content and negative comments. We asked them how prevalent the harmful content is in their everyday lives, and how it affects their purchasing behavior if it’s on a brand’s social media ads.
What we found provides critical insight into a spike in harmful content and how it is putting brands at risk. It addresses consumer expectations of brands related to that harmful content, and its effect on their purchasing behavior.
Most importantly, it helps guide brands so they can effectively engage in this volatile landscape to not only survive, but to thrive.
It’s a brave new world out there. One where you have to figure out the new rules of engagement, understand how to address harmful content, and how to moderate negative comments—all while promoting free speech, the organization’s values, and your products and services.
Get the early-warning advantage on damaging digital chatter to identify incidents and act on them quickly. Consumers demand it. Your business might just depend on it.